With a lineage of over seven decades, DRK Jewels is a name to reckon with. It was founded in 1950 by Late Shri Dhani Ram Khanna who firmly believed that jewellery is not just about stones and metal, rather it symbolizes the art of design and entrails the real sincerity involved in designing.
DRK Jewels has always been at the forefront of exquisite designs and cutting
edge technology. We craft luxurious jewels shaped in elegant elements that embody traditional and contemporary styles with a modern electic twist. Their high quality products of ten exemplify rare craftsmanship and magnificent appeal. Entrusted with a rich legacy, DRK Jewels strive to make each product a fine piece of art.
The brand patronizes popular trends of ancient India such as gold ornaments studded with precious stones. The skilled artists meticulously design and create customized pieces in search of their customers. The brand initially catered to elite clientele in South India including bureaucrats and members of the Royal family. Some of its regular patrons during its inception included Maharaja of Vijaynagar, Raja of Ramchandrapuram and Rani Hemlata Devi of Andhra amongst many other well renowned people. The Raja of Ramchandrapuram was so enamoured by the designs of the brand that he gifted Shri Dhani Ram Khanna a piece of art from his very own royal haveli.
Having made a mark of itself in the Southern part of the country, DRK Jewels ventured into North India about three decades ago under the able guidance of Shri Dhani Ram Khanna’s son, Deepak Khanna. With a penchant for best in class designs, Deepak Khanna expanded the jewellery line by introducing an exclusive blend of timeless Meena-kundan and eternal Polki with Diamonds. Currently lead by the young and effervescent third generation Parth Khanna, DRK Jewels is inching towards greater success. Being a design enthusiast, he aims to showcase a wide range of aesthetic jewellery by integrating modern designs with accomplished craftsmanship.
A Tale of Travel & Resilience
Shri Dhani Ram Khanna, was a great visionary, who not only defied age but also overcame hearing impairments to start the business with lonely travels and far off journeys to reach loyal customers across South India and made a mark for himself.
Shri Dhani Ram Khanna and Raja Of Ramchandrapuram, they both believed “To Every Age its Art, To Art its Freedom".
“Jewellery is not just about stones and metal; it symbolizes the art of proficient design radiating finesse that entails real sincerity involved in designing.”
Having made a mark in the Southern part of the country, DRK Jewels expanded into North India about five decades ago under Shri Dhani Ram Khanna’s Son, Mr. Deepak Khanna. Deepak Khanna perceives the importance of heritage while simultaneously evolving DRK’s designs to suit the times.
The skilled karigar (artisans) under him have meticulously created and customized pieces to cater to many clients’ needs in North India. Former chief election commissioner R.V.S Peri sastri and Chief Election commissioner Dr. GVG Krishnamurthy, EX General of Indian army - OP Malhotra , First open heart surgeon - Dr. Nagarur Gopinath to name a few.
His client-focused services have ensured strong ties and invaluable trust from his clients. Mr. Deepak Khanna gained recognition for his par excellent work across North and South India.
Shri Deepak Khanna DRK Jewels
The third generation expands the legacy to blend new designs and technology with tradition to create modern eclectic jewellery with world-class designs. Paarth Khanna joined the family business after doing his masters and further studies on Jewellery designing.
He has honed his skills and knowledge through unconventional ways, like one of his masterpieces designed on Persian architecture’s inspiration - Called the Persian filigree earrings.
He has not only gained the industry wisdom of business from his father, but he has also travelled in many countries and interacted with local artisans to understand the art and intricacies of designs more deeply.
Parth Khanna DRK Jewels
Heena Khanna, a branding and communication expert and a leader in the genre of fashion PR with over two decades of experience, represents the brand in Pune, Western India. She strategizes Brand Management, Business Development, Conceptualising and executing Media strategy and anchors all the marketing activities.