The world of jewellery purchasing is now shifting towards Fashion, Function, and Financial sensibility. These three Fs that are redefining jewellery purchasing in India have led to the emergence of the silent star of modern jewellery which is Silver. There was a time when silver was considered an investment in precious metals, while gold was the focus of fashion and design. However, the luxury Indian jewellery industry has recently undergone a revolution, with jewels now designed in Silver that carry both style and statement. The front runner of this revolution has been DRK Jewellers - where we have embraced the Silver revolution and put forward some of the best designs that truthfully showed the full potential of silver as a jewel metal. 

Why is Silver now shining better than ever?

Gone are the days when silver was seen just as a budget-friendly alternative to gold. Today silver is representing some of the most elegant luxury Indian jewellery. A lot of brands are now taking up silver as their main metal to make some of the most exquisite pieces of jewelry. And the reasons behind it are genuine and practical. 

The effortless modern elegance of Silver. 

With the evolution in the fashion industry, it was only a matter of time before the jewellery industry too would see a major shift. While gold is the metal of tradition, Silver is now emerging as the carrier of modern designs. Its sophisticated designs are appealing to the working generation for whom functionality is as important as the worth of the metal. Silver in this sense has been the most elegant metal to craft modern designs for modern women. And this foresight of the Silver Revolution was sensed by DRK Jewellers first, and today DRK Jewelers' collections are a shining example of some of the best most elegant silver jewels that fit your everyday outfits.  

Affordability

Silver is certainly much more affordable than gold, and with the increase in gold prices silver is not just an alternative but also a versatile option. Used be your time went gold was the main jewel metal and silver was only purchased in the form of bars or coins for investment purposes. Today silver is also crafted to customer preferences from traditional designs to modern minimalistic designs. And it is this versatility of silver, along with its investment benefits that silver has become the new gold of this era. 

Versatility 

We touch upon the versatility of silver, but what does it truly stand for? When we talk about versatility it means the ability to transition seamlessly from ethnic to contemporary designs. And when it comes to Silver this particular metal moulds itself in traditional jhumkas to modern hoops and studs, from heavy bridal designs to everyday pendants and from modern proposal rings to traditional rings for the engagement ceremony, and so on. Silver is taking up all the rules with its lustrous appeal. 

Sustainability 

The new generation of jewellery buyers is both style-conscious and ethically aware. Silver being a recyclable and relatively eco-friendly material aligns with sustainable fashion choices. And when it comes to our brand, at DRK Jeweller's all we have are Hallmark-certified jewellery that makes exchange easier than ever. Moreover, we are one of those few transparent pricing jewellery brands in India that have made silver a reliable and sustainable option. 

An intelligent investment.

With an increase in financial knowledge and diversification of investment portfolios jewels are just another way of investing money all the options available today. Its industrial demands in electronics, solar energy, and even in medical applications have given a growth tradition to Silver. Moreover, the asset value of silver, be it in the form of coins, bars and now in the most beautiful jewellery designs provides a balanced equation to their wide investment portfolio. Silver has become the new favourite of young investors because of its aesthetic as well as return on investment value.

DRK Jewellers: The front runners of the Silver Revolution.

At DRK Jewellers we are crafting more than just jewellery, we are crafting experiences, your special moments as well as an investment strategy that pays in dividends of beauty and monetary value. We understand the importance of jewels in Indian tradition and also the demand of young India, which is why DRK Jewels collections are rooted in tradition and yet open to the modern world. At DRK Jeweller’s you will see some of the best luxury Indian jewellery, in high-quality silver. That's not all, our sterling silver is available in gold finish as well so your wish of wearing a lustrous yellow metal can be fulfilled at the price of silver. If we have to talk about our collection then this is how it looks: 

• Traditional earrings with American diamonds and the modern Moissanite polki. 
• Pendant set both in silver and gold plated to go with your traditional as well as modern outfits.
• Temple Chandbalis' earrings are studded with precious stones. 
• Everyday bracelets handcrafted in versatile designs to uplift your everyday glam. 
• Heavy traditional bangles, single-handedly making up for glass bangles for your festival attire. 
• Statement rings studded with different colored stones add a touch of shimmer to office attire. 

That’s not all, our designs are ever evolving with the ever-changing demand of our customers. Among hundreds of jewelry options with many designs, you’ll also get the reliability of DRK Jewellers as we never fail to provide our customers with quality products that have great exchange value. 

Conclusion

Silver is no longer the understated cousin of gold, it is now confidently stepping into the spotlight of jewellery making in India. It has already made its mark among the new generation of jewellery buyers. This festive season you too can become a part of this shimmering revolution with DRK Jeweller's and gift yourself the gift of modern jewels that are reliable, sustainable, and just perfect to become a part of your lifestyle.