“Jewellery is not just about stones and metal; it symbolizes the art of proficient design radiating finesse that entails real sincerity involved in designing.”
A Tale of Travel & Resilience
Shri Dhani Ram Khanna, was a great visionary, who not only defied age but also overcame hearing impairments to start the business with lonely travels and far off journeys to reach loyal customers across South India and made a mark for himself.
Shri Dhani Ram Khanna and Raja Of Ramchandrapuram, they both believed “To Every Age its Art, To Art its Freedom".
With a legacy spanning over seven decades, DRK Jewels is a distinguished name in the world of fine jewelry. Founded in 1950 by the visionary Late Shri Dhani Ram Khanna.
The brand is deeply rooted in ancient Indian traditions, featuring gold ornaments studded with precious stones. Our skilled artisans meticulously design and customise jewellery to meet the unique tastes of our customers.
After establishing a strong presence in the South, DRK Jewels expanded into North India four decades ago under the guidance of Deepak Khanna, Shri Dhani Ram Khanna’s son. With a passion for exceptional design, Deepak introduced an exclusive collection featuring timeless Meena-Kundan and eternal Polki with Diamonds.
Today, the brand is led by the dynamic third-generation member, Paarth Khanna. A design enthusiast, Paarth is dedicated to showcasing a diverse range of aesthetic jewelry that blends modern designs with accomplished craftsmanship.
DRK Jewels continues to honor its rich heritage while embracing innovation, aiming for greater success in the ever-evolving world of fine jewelry.
The Master Jeweller
Having made a mark in the Southern part of the country, DRK Jewels expanded into North India about five decades ago under Shri Dhani Ram Khanna’s Son, Mr. Deepak Khanna. Deepak Khanna perceives the importance of heritage while simultaneously evolving DRK’s designs to suit the times.
The Skilled Scion
The third generation expands the legacy to blend new designs and technology with tradition to create modern eclectic jewellery with world-class designs. Paarth Khanna joined the family business after doing his masters and further studies on Jewellery designing.
The Marketing Virtuoso
Heena Khanna, a branding and communication expert and a leader in the genre of fashion PR with over two decades of experience, represents the brand in Pune, Western India. She strategizes Brand Management, Business Development, Conceptualising and executing Media strategy and anchors all the marketing activities.
Timeline
1955
Company Founded
DRK Jewels is founded by Late Shri Dhani Ram Khanna in Delhi, with a deep belief that jewellery is an art form that expresses emotion, culture, and creative sincerity.
1955–1975
Travelled South India
Shri Dhani Ram Khanna personally travels across South India (Hyderabad, Vijayawada, Andhra Pradesh, Karnataka, Tamil Nadu) to serve clients and build lasting relationships.
1975
Major Expansion
DRK becomes a respected name in South India, serving royal families such as:
Raja of Ramachandrapuram
Rani Hemlata Devi of Andhra Pradesh
Raja of Ramachandrapuram
Rani Hemlata Devi of Andhra Pradesh
1978
Royal Artifact
The Raja of Ramachandrapuram gifts a royal artifact to Shri Dhani Ram Khanna, in honor of his commitment and craftsmanship
1982
Expansion
Expansion into Visakhapatnam, Madhya Pradesh, Odisha, and Chhattisgarh, continuing to build a loyal clientele.
1985
Son of the founder
Mr. Deepak Khanna, son of the founder, leaves medical studies at AFMC Pune to join the family business.
1990
North India
After establishing a strong presence in the South, DRK Jewels expands into North India.
1995
New Craftsmanship
Introduction of new craftsmanship styles:
Polki jewellery
Diamond Kundan techniques
Polki jewellery
Diamond Kundan techniques
1996
Elite Clientele
Served elite clientele, including:
Former Chief Election Commissioner – Mr. GVG Krishnamurthy
Former Army General – Mr. O.P. Malhotra
Former Chief Election Commissioner – Mr. GVG Krishnamurthy
Former Army General – Mr. O.P. Malhotra
2000
Flagship DRK Jewels
Launch of the flagship DRK Jewels retail store in Chandni Chowk, Delhi.
2012
Paarth Khanna
Mr. Paarth Khanna, son of Deepak Khanna, joins the business after years of training under skilled artisans and senior experts.
2013
Customized Jewellery
DRK begins customized jewellery design and client servicing in Pune.
2014
Formal Jewellery Design
Paarth deepens his expertise through formal jewellery design education and advanced learning.
2016–2019
Luxury Exhibitions
DRK Jewels begins luxury exhibitions in Delhi, Mumbai, Hyderabad, and Pune, receiving widespread recognition.
2018–2022
International Jewellery Exhibitions
Paarth Khanna is invited for international jewellery exhibitions in the USA, including:
Austin, Texas
Dallas
Washington DC
Philadelphia
Austin, Texas
Dallas
Washington DC
Philadelphia
2023
Lightweight Jewellery
Launch of a new lightweight jewellery collection, catering to modern, everyday elegance.
2024
E-Commerce Store
Introduction of DRK Jewels E-commerce store, reaching a global audience with seamless online shopping
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